Starting Point - A New Chapter for NNIO

We officially opened the doors to the NNIO showroom, and with it, a new era for our brand.

From a small idea to a fast-growing community of customers, partners, and supporters, NNIO has always been about more than appliances. We’re building a movement around essential simplicity. And now, we have a physical to match that mission.

A start that felt truly Singaporean

We kicked things off the NNIO way – loud, proud, and full of heart.

With drums, cymbals, and roaring energy from our friends at Sheng Hong Lion Dance Athletes Troupe.

Starting from the ground floor and leading guests upward to the showroom it’s the next chapter for us as a homegrown brand.

We chose lion dance for a reason.

In Singapore, it’s a blessing for new beginnings. It’s what local businesses do when they’re ready to step up, claim space, and invite good energy in.

And just like our products, the event was rooted in local-first thinking, designed for the people we serve. From compact HDB-friendly appliances to signage in both English and Chinese, every detail was about keeping things familiar, relevant, and real.

We don’t just sell in Singapore, we belong here.

A space that speaks

Guests explored every corner of our showroom, getting hands-on with our full lineup - from the first and only fan in Singapore with a fully detachable head, to our bladeless fans, air purifiers, and portable air coolers.

The layout was intentional. Inspired by the way people move through real homes here: HDB flats, open kitchens, and small but smart spaces. We designed our space like we design our products, with daily life in mind. The way you move through a home here shaped how we built this space.

 

Words that ground us

When our founders took the stage, it was a glimpse into what every decision we make at NNIO.

“Our core values - staying focused, adding value, taking on challenges, continuing to learn, and showing empathy - are not just words mounted on the wall upstairs; they are the foundation upon which we build our future. You have lived these DNA every step of the way, and I am truly proud to have such a wonderful team beside me.”

“Our mission remains clear: to deliver high-quality electrical appliances that improve everyday lives. With this new space, we are better positioned to innovate, collaborate, and drive NNIO toward greater heights.”

It was a re-commitment to what matters most.

 

What we stand for

Every team member, every product, every detail in the showroom reflects the same brand elements:

Loyalty
Not just to customers, but to the everyday realities they face.

We don’t design in a vacuum. We’re constantly listening to how Singaporeans live. From small-space struggles to the humidity war we all silently fight. That’s why our appliances are compact, intuitive, and built to solve.

Passion
We care about the tiny things.

Whether it’s a fan that clicks apart for fast cleaning or a vacuum cleaner with a space-saving dock, our team sweats the small stuff. Because we believe that when the little things work better, your whole day runs better.

Creativity
Here, creativity is about thoughtful solutions. Our products don’t need 99 features. They need the right ones, done well.
From the EZ88’s tool-free cleaning and child-friendly bladeless fans, our goal is always the same: reduce friction, and make your day a bit easier.

Boldness
The courage to keep things simple.

We’re not here to out-shout the competition. We don’t believe in overpromises or slashing prices for clicks. What we do believe in: great products, honest pricing, and showing up consistently.

 

And the vibe? Pure energy.

🎁 Lucky draws with crowd favourites

☕ Free Kinjoe coffee (because no celebration is complete without it)

🛠️ Live product demos with our team

💬 Real conversations with the people who matter most - you.

Guests didn’t just leave with gift bags. They left with clarity about what NNIO stands for: a smarter, simpler, more thoughtful way to live.

If you joined us, thank you.
If you didn’t, come visit. The doors are open, and the conversation is just beginning.

🎥 Watch the event recap below