Our behind-the-scenes journal
Inside NNIO
How NNIO Curates Essentials for a Better Home
Discover how our curated approach to home appliances helps Singaporeans avoid choice overload.
How NNIO Curates Essentials for a Better Home
Discover how our curated approach to home appliances helps Singaporeans avoid choice overload.
How Frank is Scaling NNIO Beyond Borders
Build the right channels and let trust sell. Frank Lim on picking markets, partners, and a pace that lasts.
How Frank is Scaling NNIO Beyond Borders
Build the right channels and let trust sell. Frank Lim on picking markets, partners, and a pace that lasts.
Honest Marketing in a Noisy World: Inside NNIO’s Playbook
Felicia Tan shares why in an era of well-researched consumers, every word and detail we put online must earn trust.
Honest Marketing in a Noisy World: Inside NNIO’s Playbook
Felicia Tan shares why in an era of well-researched consumers, every word and detail we put online must earn trust.
How Yann Gao Makes Omnichannel Feel Like One Store
A conversation with Yann Gao on keeping NNIO consistent across channels.
How Yann Gao Makes Omnichannel Feel Like One Store
A conversation with Yann Gao on keeping NNIO consistent across channels.
Elvin Tan on Growing NNIO’s Presence Through Strong Retail Partnerships
Elvin Tan explains how building trust with retail partners is the key to growing shelf space and brand presence in Singapore’s appliance market.
Elvin Tan on Growing NNIO’s Presence Through Strong Retail Partnerships
Elvin Tan explains how building trust with retail partners is the key to growing shelf space and brand presence in Singapore’s appliance market.
Why BK Tan Believes the Best Appliances Don’t Shout
An inside look at NNIO Co-Founder BK Tan’s belief that in appliances, simplicity always wins over flash.
Why BK Tan Believes the Best Appliances Don’t Shout
An inside look at NNIO Co-Founder BK Tan’s belief that in appliances, simplicity always wins over flash.
